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Amazon Virtual Multipacks Are Finally Here: What to Check Before November 11

Market Wize card on a dark background: New on Amazon FBA. Virtual multipacks are finally here. Amazon builds multipacks from your single units already in FBA, edit them before they go live. Timeline: created by Oct 28, review by Nov 10, live Nov 11, with a large red x3.

Amazon's virtual bundles never let you sell two of the same product. Virtual multipacks do. The dates, what you control, and two things to know before you edit.

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FDA Just Did to Amazon What Amazon Does to Us: Write an Appeal in 15 Days. But Sellers Are the Ones Who Need to Be Careful Now.

Flat Market Wize style card: a Written Response addressed to Amazon.com, Inc., due in 15 business days, next to an FDA warning letter.

FDA sent Amazon a warning letter over 9 FBA herpes-relief products. Amazon has 15 business days to answer. Here is what sellers should check today.

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Stuck in an Appeal Loop? Let's Look at It Together

Red Market Wize card with the words Stuck in an appeal loop?

A listing goes down, the appeal gets rejected, you file again. Heading into peak season, that loop costs more than ever. A few words on why, and how we can look at it with you.

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Amazon Review Requests: Is This the Next Step Sellers Have Been Waiting For?

Dancer on a stage carrying an open box with gold review stars streaming out

Amazon announced Review Requests at unBoxed 2026, an ad campaign that asks recent buyers for a rating or review while they shop. What it is, who qualifies, where it fits next to Vine, and what we'd ask before spending.

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Amazon Ads Agent: the biggest change to how PPC gets done in years

A white humanoid robot in the driver's seat holds the steering wheel while a woman in a cream knit sweater keeps her hand on the same wheel, with a soft rising performance line on the windshield.

Amazon announced at unBoxed that its Advertising Console and Amazon DSP are coming together in one platform called Amazon Ads Agent. What launched, what is still in beta, and how we'd test it before Q4.

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Amazon Accelerate 2026 - Seller Assistant first, then the rest worth knowing

Seller Central dark UI with sunbeams and channel marks across an open desk

This week Amazon's always-interesting seller conference wrapped. I wasn't there this year. For me, the interesting announcement was Seller Assistant - stronger workflows inside Seller Central, plus a Selling Partner plugin into Amazon Quick, and a beta with Claude.

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Amazon is handing FBM sellers a gift. Will you take it?

12 Account Health Rating points - Olympic track lanes for FBM customer service rewards

Up to 12 Account Health Rating points. Amazon now rewards strong customer service on Fulfilled by Merchant orders where you handle CS yourself.

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Amazon did not ban bundles - it moved the packaging bar

Amazon bundles manufacturer pack - red bottle color pop

I keep hearing people say Amazon banned bundles. That is not what happened.

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Catch the AI title rewrite before it becomes a mess

AI title rewrite - frame before stamp covers listing text

A few of them, you can still catch before they become a problem. Amazon's AI title and Item Highlights recommendations are one of them.

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Don't make this Amazon holiday mistake

YOUR SITE 20% OFF tag - Amazon holiday pricing mistake

Saving the hot deals for Amazon sale days while your own store runs a quiet discount is how Competitive External Price finds you.

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Be ahead on Amazon Business Deals before Q4 treats it as obvious

EARLY BUSINESS LANE with Q4 gold ribbon.

Be ahead of everyone. Be smart. Win an advantage your competitors do not necessarily know about - especially into the holiday and Q4 event season.

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Be ahead on Amazon Business Deals before Q4 treats it as obvious

EARLY BUSINESS LANE with Q4 gold ribbon.

Most sellers still talk about Alexa for Shopping like it is a chat box that finds products.

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Prime Big Deal Days deal submit closes tomorrow

DEAL hang-tag. Prime Big Deal Days deal submit closes tomorrow.

Tomorrow - September 8, 2026 - closes the deal submission window for Prime Big Deal Days.

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Amazon put a real date on Business Hour Delivery Rate.

Business Hour Delivery Rate. September 30 deadline. Check Account Health.

If you fulfill yourself to Amazon Business in the US: from September 30, 2026 you need a Business Hour Delivery Rate of 90% or higher.

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You should be using AI, but be smarter than your competitors.

Photoreal AI people in listing media. Tag contains-synthetic-performer.

The AI revolution is already inside Amazon. Almost everyone is using it.

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Amazon's Seller Assistant now wants to act. You still say yes.

Seller Assistant. You still say yes.

We are usually skeptical of Amazon's offers. Could we be looking at a real shift in our favor here?

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Google AI Max. September for some campaigns. February for DSA.

September clock and February clock. Google AI Max dates for Search and DSA.

Google will auto-upgrade some Search campaigns to AI Max starting in September 2026.

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FTC and 22 states sued Amazon on ads. Read the allegation. Read the denial. Do not invent a tactic.

On August 31, 2026, the FTC and 22 state attorneys general sued Amazon over how it prices search ads on its store.

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Meltable FBA is back. Two waves. Do not mix them.

Melting red gummy bear. Meltable FBA is back in two waves.

Amazon is letting meltables into FBA again. Not as one pile. Two waves.

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They didn't cut titles. They split them.

They didn't cut. They split. 75 plus 125.

Amazon did not cut titles. They split them.

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We're taking the history off this site.

We want the information here to be the most innovative and up to date. So we are removing the history, and bringing here only what is current.

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